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Kylie’s Halloween Line Features 3D Packaging

Every order comes with 3D glasses to view the spooky carton designs.

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By: Marie Redding

Senior Editor, Rodman Media


Kylie Cosmetics launched a Halloween collection earlier this month — and its cartons feature spooky designs, printed with 3D graphics that pop when viewed through 3D glasses. 

Every order is shipped with a pair of 3D glasses made from paperboard, with red and blue cellophane lenses. The cartons feature lots of dark purple, green and black — colors that match some of the Halloween-inspired makeup.

The entire collection — and 3D glasses — are shown in the photo above on the right. The ‘Halloween Bundle’ retails for $195. ‘Hello Ghordeous’ glitter eyeshadow, in metallic yellow gold, is shown above, left — in a purple carton decorated with a spiderweb. (Click through to see more.)

One of the highlights in the Kylie Cosmetics’ Halloween Collection is new lipstick colors — Monster, a metallic deep olive with gold shimmer; Spider Bite, a deep berry purple; Creep It Real, a terracotta nude; and Haunt It, a metallic red. The cartons are decorated with lips that show fangs, and Kylie’s logo in acid green.

The Halloween palette, in paperboard with a 3D mummy design, is shown close-up in the second photo in the slider above, on the left (click thorugh.) It’s next to the ‘Bite Me’ Lip Kit, in a purple carton decorated with bats in black glitter — and the Kylie logo ‘drips’ in acid green ooze.

Click over to the third photo to see ‘Handsome Devil’ glitter gloss, on the left, in a carton decorated with dancing skeletons that “come alive” when viewed through the glasses. Next to the gloss is ‘Go Ghost’ Highlighter, an illuminating pressed powder with a dripping design. The black carton is decorated with flying ghosts. 

Photos via @KylieCosmetics on Instagram

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